How recipes are cooked and chosen
Each recipe is built around a single lead protein, which makes it straightforward to identify and exclude proteins your dog should avoid — useful if you're managing a known allergy or working through an elimination process with your vet. Meals are gently cooked in small batches rather than raw or extruded, then chilled for delivery.
Recipe choice isn't locked in at signup: most owners settle on a rotation of two or three meals their dog reliably enjoys, and you can add, remove or trial new recipes from your account as your dog's preferences become clear.